Overview
It is possible to execute media buying of Improve Digital SSP inventory through several channels:
- Open RTB: simply target campaigns on Improve Digital exchange via our demand partners,
- Deal ID / PMP: negotiate with specific publishers or with an Azerion representative for specific inventory and data, and execute the strategy programmatically via our demand partners,
- Classic campaign: negotiate with specific publishers or with an Azerion representative, then set the creative assets and campaign KPIs directly in Improve Digital DSP.
Creative Formats
The following creative formats and technical attributes are available in the platform.
Video
OpenRTB, Deal ID, Classic
| Standard | Supported Type/Version |
| VAST | 2.0, 3.0 |
| VPAID | 1.0, 2.0 |
| Video Format Type | Instream, Outstream |
| Bitrate | - |
| Start delivery | Preroll, Midroll, Postroll |
| Mix/Max duration | - |
| Filesize |
IAB standard based on the relevant VAST version |
Note that inventory is based on publisher availability and the standards represent the technical support of the platform.
For Classic video campaigns a VAST or VPAID tag can be set in the platform.
Display
All formats are supported for RTB and Deal ID. Specifically for Classic campaigns the following creative types can be uploaded in the platform:
- Standard banner image (jpeg, gif, png) - max upload size 200kb,
- Third-party tag
- HTML5
Native
IAB Native standard v1.2 is supported.