Contents
About
Features
Home
Report Request
Report Types
Creating a new report
Reports
Real Time Monitor
About
Reports is a reporting platform providing insights into the performance of inventory and campaigns for publishers on Improve Digital. It is accessed using Improve Digital account credentials.
Features
Reports
Provides the ability to create reports which can be viewed on the screen or downloaded as a file. Scheduled reports can be saved which run automatically, and templates can be created which can be run manually at a later time.
Options
Request a Report: create new reports, templates and scheduled based on the Report Types below.
Request a Static Report: these are specific Reports Types with fewer options
Sections
Note that reports are visible for all users including those created through the Reports API.
Templates: view report templates which are saved to be run later, including scheduled reports
In Progress: shows reports currently being created
Completed: shows reports which were recently created
Report Types
When creating a new report, the following Report Types are available. This determines which dimensions and metrics are available to include in the report, and the timeframe of data available.
Monetisation
Monetisation
Description
- Data about all Monetised Traffic up to the lowest granularities: placement, size, device, geo.
- Yield Insights include data for placement, buying type, campaign, line item, device, video format, platform, site types.
- Not including RTB Buyer and RTB Advertiser - use Programmatic, Deals, Analysis or Video reports for this.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0700 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Account Manager ID | Improve Account Manager |
| Account Manager Name | Improve Account Manager | |
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Campaign Start Date | ||
| Campaign End Date | ||
| Campaign Budget | ||
| Campaign Reference Number | ||
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Line Item Budget | ||
| Line Item Budget Type | Daily or Lifetime | |
| Line Item Reference Number | ||
| Creative Creation Date | ||
| Creative ID | ||
| Creative Name | ||
| Creative Size | ||
| Creative Size ID | ||
| Creative Type | Third Party Tag, Image (PNG, GIF, JPG), Flash (SWF), Text, Html5, VAST | |
| Sales Contact | ||
| Frequency Cap | ||
| Impression Cap | ||
| Delivery Schedule | ||
| Pricing Model | Rev Share, CPA, CPC, CPM | |
| Demand | Agency ID | |
| Agency Name | ||
| Agency Contact | ||
| Agency Discount (%) | ||
| Advertiser ID | Classic Advertiser, not RTB Advertiser | |
| Advertiser Name | Classic Advertiser, not RTB Advertiser | |
| Demand Partner ID | Buying Entities | |
| Demand Partner Name | Buying Entities | |
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| Demand Partner Type | Ad Network/Agency Trading Desk/DSP/Exchange/Publisher Network/Trading Desk | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Placement Identifier | ||
| Placement Reference Number | ||
| Placement Size | ||
| Placement Size ID | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Category ID | ||
| Category Name | ||
| Reporting Channel ID | ||
| Reporting Channel Name | ||
| Video Format Type | Instream, Outstream | |
| Others | Auction | |
| Billing Option | Improve, Publisher | |
| Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic | |
| Defaults | ||
| Country | GEO of the monetised traffic | |
| Device Name | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
| Metrics | Click Based Conversions | |
| Click Rate (%) | = Clicks/Impressions*100 | |
| Clicks | ||
| Conversion Rate (%) | = Total Conversions/Clicks | |
| Default Impressions | ||
| Paid Impressions | ||
| Revenue | ||
| Total Conversions | = Click Based Conversions + View Based Conversions | |
| Total Impressions | ||
| View Based Conversions | ||
| eCPC | = Revenue/Clicks | |
| eCPM | = Revenue/Paid Impressions *1000 |
Programmatic
Programmatic
Description
- Data about all traffic monetised programatically: Open RTB, Deal ID, Universal Deal, Always on Deal.
- Lowest dimension granularity including placement, size and geo.
- Insights about demand: RTB buyers, RTB advertisers.
- Some bid insights including: Average Bid, Average Won bid, Average Paid Bid
- Include data about placement, buying type, campaign, line item, platform and site.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0400 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Publisher Name | ||
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Creative Size | ||
| Creative Size ID | ||
| Delivery Schedule | ||
| Buying Type | ||
| Demand | Technical Provider ID | |
| Technical Provider Name | ||
| Demand Partner ID | Buying Entities | |
| Demand Partner Name | Buying Entities | |
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| External Buyer ID | ||
| External Buyer Name | ||
| RTB Advertiser Name | ||
| RTB Category | ||
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
| Metrics | Average Bid CPM | |
| Average Won CPM | ||
| Highest Bid | ||
| Lost Bids | = Total Bids = Won Bids | |
| Lowest Bid | ||
| Revenue | ||
| Total Bids | Total Valid Bids | |
| Win Rate | = Won Bids/Total Bids | |
| Won Bids | = Paid Impressions | |
| eCPM | = Revenue/Paid Impressions *1000 |
Deals
Deals
Description
- Deal ID performance and bid insights (requests, responses, why bids are rejected)
- Including Technical Provider, buyer and GEO
- Include data about placement/buying/campaign/line item/device/video format/platform/site types
- Maximum of previous 30 days data available
- All dimensions can be used as a filter
- Data available from 0830 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Date | |
| Publisher | Publisher ID | |
| Publisher Name | ||
| Subpublisher | ||
| Subpublisher ID | ||
| Operation | Deal Budget | |
| Deal End Time | ||
| Deal ID | ||
| Deal Name | ||
| Deal Start Time | ||
| Deal Status | ||
| Deal Type | Standard, Preferred, Premium | |
| Sales Contact | ||
| Demand | Technical Provider ID | |
| Technical Provider Name | ||
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| Others | Country | GEO |
| Metrics - Response Types | Below The Floor | |
| Blacklisted | ||
| Incomplete Response | ||
| Inner Competition | ||
| No bid | ||
| Technical Error | ||
| Unknown Type | ||
| Valid | ||
| Other Metrics | Bid Requests | |
| Bid Responses | ||
| Paid Impressions | ||
| Revenue | ||
| eCPM | = Revenue/Paid Impressions *1000 |
Analysis
Analysis
Description
- A combination of Monetisation and Programmatic reports
- Insights about operation, inventory and demand at buyer and RTB advertiser level
- Maximum timeframe of previous 2 months
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day
- Note:
- Numbers for Classic and Universal Classic buying types are the same as in Monetisation report
- Numbers for Programmatic buying types (RTB, Deal ID, Universal Deal, Always on Deal) are the same as in Programmatic report
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Publisher Name | ||
| Subpublisher | ||
| Subpublisher ID | ||
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Owner | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Line Item Budget | ||
| Line Item Budget Type | Daily or Lifetime | |
| Creative ID | ||
| Creative Name | ||
| Sales Contact | ||
| Guaranteed | ||
| Demand | Advertiser ID | Classic Advertiser, not RTB Advertiser |
| Advertiser Name | Classic Advertiser, not RTB Advertiser | |
| RTB Advertiser ID | ||
| RTB Advertiser Name | ||
| Technical Provider ID | ||
| Technical Provider Name | ||
| Buyer ID | ||
| Buyer Name | ||
| Buyer Type | Campaign Owner Group Type | |
| Buying Entity | Campaign Owner Group Name | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Site URL | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Video Format Type | Instream, Outstream | |
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Metrics | Clicks | |
| Default Impressions | ||
| Failbacks | ||
| Impressions | Impressions including House campaigns | |
| No Ads | ||
| Paid Impressions | Impresssions excluding House campaigns | |
| Post Click Conversions | ||
| Post View Conversions | ||
| Revenue | ||
| Valid Bids | ||
| eCPC | = Revenue/Clicks | |
| eCPM | = Revenue/Paid Impressions *1000 |
Video
Available Metrics and dimensions
Description
- Complete analysis of video performance including key KPIs: video events, conversions, clicks, noads and errors.
- Insights to the lowest granularities of buyer, placement and creative.
- Lifetime data available
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Creative ID | ||
| Creative Name | ||
| Demand | RTB Advertiser ID | |
| RTB Advertiser Name | ||
| Technical Provider ID | ||
| Technical Provider Name | ||
| Seat ID | Buyer ID | |
| Seat Name | Buyer Name | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Video Format Type | Instream, Outstream | |
| Player Size | ||
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Error Code | ||
| Error Code Translation | ||
| Landing Page | ||
| Video Events | Creative View | |
| Start | ||
| First Quartile | ||
| Midpoint | ||
| Third Quartile | ||
| Complete | ||
| Mute | ||
| Unmute | ||
| Pause | ||
| Resume | ||
| Rewind | ||
| Full Screen | ||
| Close | ||
| Expand | ||
| Collapse | ||
| Skip | ||
| CTR (%) | Clicks/Impressions*100 | |
| VCR (%) | Complete/Impressions*100 | |
| Metrics | Revenue | |
| Impressions | Impressions including House campaigns | |
| Paid Impressions | Impresssions excluding House campaigns | |
| Clicks | ||
| View Based Conversions | Post View Conversions | |
| Click Based Conversions | Post Click Conversions | |
| Noads | ||
| Errors | errors | |
| Total Inventory | Total Noads and Impressions | |
| Fillrate (%) | Paid Impressions/Total Inventory * 100 | |
| eCPM | Revenue/Paid Impressions * 1000 | |
| RPM | Revenue/Total Inventory * 1000 |
Ad requests
Available Metrics and dimensions
Description
- Insights about incoming publisher traffic to Improve Digital
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 90 days available
- All dimensions can be used as a filter
- Data available from 0820 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Date | |
| Publisher | Publisher ID | |
| Inventory | Site ID | |
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Others | Country | GEO |
| Bid URL | ||
| Bundle Value | ||
| Referer Domain | ||
| Tag Type | ad, adi, adj, nadi, nadj, adv, advast, adm, hb, add, hbs, pbs, ebda, supplier | |
| Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Metrics | Adrequests |
Fillrate
Available Metrics and dimensions
Description
- High-level insights about request and impression volumes.
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 30 days available
- All dimensions can be used as a filter
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Month | ||
| Week | ||
| Year | ||
| Inventory | Bid URL Domain | |
| Bundle Value | ||
| Device Type | ||
| Placement ID | ||
| Placement Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Tag Type | ||
| Other | Country | |
| Metrics | Ad Requests | |
| eCPM | ||
| Fillrate % | ||
| Impressions | ||
| Revenue |
Subpublisher
Available Metrics and dimensions
Description
- Insights into monetisation of subpublishers.
- All integrations (tag types) included
- Maximum timeframe of previous 30 days available
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Month | ||
| Week | ||
| Year | ||
| Publisher | Subpublisher | |
| Subpublisher name | ||
| Operation | Buying Type | RTB, Deal ID or Classic |
| Campaign ID | ||
| Campaign Name | ||
| Campaign Owner | ||
| Campaign Type | ||
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | ||
| Demand |
Advertiser ID
|
As created in publisher account |
|
Advertiser Name
|
As created in publisher account | |
| RTB Advertiser ID | Sent in bid DSP bid response | |
| RTB Advertiser Name | Sent in bid DSP bid response | |
| Buyer ID | Sent in bid DSP bid response | |
| Buyer Name | Mapped by the platform | |
| Buying Entity | DSP of RTB or deal ID | |
| Technical Provider ID | A specific DSP endpoint | |
| Technical Provider Name | A specific DSP endpoint | |
| Inventory | Placement ID | |
| Placement Name | ||
| Placement Type | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Size | ||
| Zone ID | ||
| Zone Name | ||
| Metrics | eCPM | |
| Paid Impressions | ||
| Revenue |
Creating a new report
- Go to Reports then click Request a Report
- If you want to save the report to run again manually later, or to be scheduled, enter a name for the report
- Select a currency in case revenue and eCPM metrics to be included, otherwise the default is USD.
- Choose a report type (see the list above) and the format of CSV or Excel. All reports are in a zip file to reduce filesize when downloading.
- Select a date range - note that some reports have a maximum lifetime so the timeframe greater than the maximum will be ignored.
- If needed, receive scheduled report by email by selecting a frequency, running period and entering one or more email addresses. This will send an email with an attachment and a download link. Reports can be scheduled for other users and reports can be re-run, adjusted, using this console.
- Build the columns by adding dimensions and metrics. Click and drag the column headers to re-order. Filters can be added below for some dimensions and metrics.
- Then create the report:
- Preview Report: this creates a preview of the first 500 rows on the screen
- Generate Report: this runs the full report and provides a download link when ready
- Save this Request: click to save the report with or without preview or generating. This option is available is there was a name entered in the first step.
Realtime
Overview of publisher performance by inventory, buyer and campaign. View real-time data of the last 24 hours performance of programmatic and managed campaigns and publisher inventory.