360 Reports

About

360 Reports is a reporting platform providing insights into the performance of inventory and campaigns for publishers on Improve Digital. It is accessed using Improve Digital account credentials.

 

Features

home-black-18dp.svg Home

Saved requests: View report templates which are saved  for reuse or scheduled to be run later

Recent reports: View recently run reports

 

menu_book-black-18dp.svg Report Request

Request a Report: Create new reports based on the templates below.

Saved requests: View report templates which are saved  for reuse or scheduled to be run later

 

Report Types

When creating a new report, the following Report Types are available. This determines which dimensions and metrics are available to include in the report, and the timeframe of data available.

Monetisation

Monetisation

Description

  • Data about all Monetised Traffic up to the lowest granularities: placement, size, device, geo.
  • Yield Insights include data for placement, buying type, campaign, line item, device, video format, platform, site types.
  • Not including RTB Buyer and RTB Advertiser - use Programmatic, Deals, Analysis or Video reports for this.
  • Lifetime data available
  • All dimensions can be used as a filter
  • Today's data is available from 0700 Central European Time (CET) the following day

Metrics and Dimensions

Type Name Description
Time Day  
Week  
Month  
Year  
Publisher Account Manager ID Improve Account Manager
Account Manager Name Improve Account Manager
Operation Campaign ID  
Campaign Name  
Campaign Type House, Improve, Marketing, Publisher, System Default
Campaign Start Date  
Campaign End Date  
Campaign Budget  
Campaign Reference Number  
Line Item ID  
Line Item Name  
Line Item Type Standard, Preferred, Premium, Exclusive
Line Item Start Date  
Line Item End Date  
Line Item Budget  
Line Item Budget Type Daily or Lifetime
Line Item Reference Number  
Creative Creation Date  
Creative ID  
Creative Name  
Creative Size  
Creative Size ID  
Creative Type Third Party Tag, Image (PNG, GIF, JPG), Flash (SWF), Text, Html5, VAST
Sales Contact  
Frequency Cap  
Impression Cap  
Delivery Schedule  
Pricing Model Rev Share, CPA, CPC, CPM
Demand Agency ID  
Agency Name  
Agency Contact  
Agency Discount (%)  
Advertiser ID Classic Advertiser, not RTB Advertiser
Advertiser Name Classic Advertiser, not RTB Advertiser
Demand Partner ID Buying Entities
Demand Partner Name Buying Entities
Demand Partner Office ID Buying Entities Office
Demand Partner Office Name Buying Entities Office
Demand Partner Type Ad Network/Agency Trading Desk/DSP/Exchange/Publisher Network/Trading Desk
Inventory Zone ID  
Zone Name  
Site ID  
Site Name  
Site Type  
Placement ID  
Placement Name  
Placement Identifier  
Placement Reference Number  
Placement Size  
Placement Size ID  
Placement Type All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display
Category ID  
Category Name  
Reporting Channel ID  
Reporting Channel Name  
Video Format Type Instream, Outstream
Others Auction  
Billing Option Improve, Publisher
Buying Type Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic
Defaults  
Country GEO of the monetised traffic
Device Name PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet
Platform Type Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier
Metrics Click Based Conversions  
Click Rate (%) = Clicks/Impressions*100
Clicks  
Conversion Rate (%) = Total Conversions/Clicks
Default Impressions  
Paid Impressions  
Revenue  
Total Conversions = Click Based Conversions + View Based Conversions
Total Impressions  
View Based Conversions  
eCPC = Revenue/Clicks
eCPM = Revenue/Paid Impressions *1000
Programmatic

Programmatic

Description

  • Data about all traffic monetised programatically: Open RTB, Deal ID, Universal Deal, Always on Deal.
  • Lowest dimension granularity including placement, size and geo.
  • Insights about demand: RTB buyers, RTB advertisers.
  • Some bid insights including: Average Bid, Average Won bid, Average Paid Bid
  • Include data about placement, buying type, campaign, line item, platform and site.
  • Lifetime data available
  • All dimensions can be used as a filter
  • Today's data is available from 0400 Central European Time (CET) the following day

Metrics and Dimensions

Type Name Description
Time Day  
Week  
Month  
Year  
Publisher Publisher ID  
Publisher Name  
Operation Campaign ID  
Campaign Name  
Campaign Type House, Improve, Marketing, Publisher, System Default
Line Item ID  
Line Item Name  
Line Item Type Standard, Preferred, Premium, Exclusive
Line Item Start Date  
Line Item End Date  
Creative Size  
Creative Size ID  
Delivery Schedule  
Buying Type  
Demand Technical Provider ID  
Technical Provider Name  
Demand Partner ID Buying Entities
Demand Partner Name Buying Entities
Demand Partner Office ID Buying Entities Office
Demand Partner Office Name Buying Entities Office
External Buyer ID  
External Buyer Name  
RTB Advertiser Name  
RTB Category  
Inventory Zone ID  
Zone Name  
Site ID  
Site Name  
Site Type  
Placement ID  
Placement Name  
Placement Type All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display
Others Buying Type Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic
Country GEO of the monetised traffic
Platform Type Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier
Metrics Average Bid CPM  
Average Won CPM  
Highest Bid  
Lost Bids = Total Bids = Won Bids
Lowest Bid  
Revenue  
Total Bids Total Valid Bids
Win Rate = Won Bids/Total Bids
Won Bids = Paid Impressions
eCPM = Revenue/Paid Impressions *1000
Deals

Deals

Description

  • Deal ID performance and bid insights (requests, responses, why bids are rejected)
  • Including Technical Provider, buyer and GEO
  • Include data about placement/buying/campaign/line item/device/video format/platform/site types
  • Maximum of previous 30 days data available
  • All dimensions can be used as a filter
  • Data available from 0830 Central European Time (CET) the following day

 

Metrics and Dimensions

Type Name Description
Time Date  
Publisher Publisher ID  
Publisher Name  
Subpublisher  
Subpublisher ID  
Operation Deal Budget  
Deal End Time  
Deal ID  
Deal Name  
Deal Start Time  
Deal Status  
Deal Type Standard, Preferred, Premium
Sales Contact  
Demand Technical Provider ID  
Technical Provider Name  
Demand Partner Office ID Buying Entities Office
Demand Partner Office Name Buying Entities Office
Others Country GEO
Metrics - Response Types Below The Floor  
Blacklisted  
Incomplete Response  
Inner Competition  
No bid  
Technical Error  
Unknown Type  
Valid  
Other Metrics Bid Requests  
Bid Responses  
Paid Impressions  
Revenue  
eCPM = Revenue/Paid Impressions *1000

 

Analysis

Analysis

Description

  • A combination of Monetisation and Programmatic reports
  • Insights about operation, inventory and demand at buyer and RTB advertiser level
  • Maximum timeframe of previous 2 months
  • All dimensions can be used as a filter
  • Data available from 0800 Central European Time (CET) the following day
  • Note:
    • Numbers for Classic and Universal Classic buying types are the same as in Monetisation report
    • Numbers for Programmatic buying types (RTB, Deal ID, Universal Deal, Always on Deal) are the same as in Programmatic report

Metrics and Dimensions

Type Name Description
Time Day  
Week  
Month  
Year  
Publisher Publisher ID  
Publisher Name  
Subpublisher  
Subpublisher ID  
Operation Campaign ID  
Campaign Name  
Campaign Owner  
Campaign Type House, Improve, Marketing, Publisher, System Default
Line Item ID  
Line Item Name  
Line Item Type Standard, Preferred, Premium, Exclusive
Line Item Start Date  
Line Item End Date  
Line Item Budget  
Line Item Budget Type Daily or Lifetime
Creative ID  
Creative Name  
Sales Contact  
Guaranteed  
Demand Advertiser ID Classic Advertiser, not RTB Advertiser
Advertiser Name Classic Advertiser, not RTB Advertiser
RTB Advertiser ID  
RTB Advertiser Name  
Technical Provider ID  
Technical Provider Name  
Buyer ID  
Buyer Name  
Buyer Type Campaign Owner Group Type
Buying Entity Campaign Owner Group Name
Inventory Zone ID  
Zone Name  
Site ID  
Site Name  
Site Type  
Site URL  
Placement ID  
Placement Name  
Size  
Placement Type All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display
Video Format Type Instream, Outstream
Others Buying Type Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic
Country GEO of the monetised traffic
Metrics Clicks  
Default Impressions  
Failbacks  
Impressions Impressions including House campaigns
No Ads  
Paid Impressions Impresssions excluding House campaigns
Post Click Conversions  
Post View Conversions  
Revenue  
Valid Bids  
eCPC = Revenue/Clicks
eCPM = Revenue/Paid Impressions *1000

 

Video

Available Metrics and dimensions

Description

  • Complete analysis of video performance including key KPIs: video events, conversions, clicks, noads and errors.
  • Insights to the lowest granularities of buyer, placement and creative.
  • Lifetime data available
  • All dimensions can be used as a filter
  • Data available from 0800 Central European Time (CET) the following day.

Metrics and Dimensions

Type Name Description
Time Day  
Week  
Month  
Year  
Publisher Publisher ID  
Operation Campaign ID  
Campaign Name  
Campaign Type House, Improve, Marketing, Publisher, System Default
Line Item ID  
Line Item Name  
Line Item Type Standard, Preferred, Premium, Exclusive
Creative ID  
Creative Name  
Demand RTB Advertiser ID  
RTB Advertiser Name  
Technical Provider ID  
Technical Provider Name  
Seat ID Buyer ID
Seat Name Buyer Name
Inventory Zone ID  
Zone Name  
Site ID  
Site Name  
Placement ID  
Placement Name  
Size  
Placement Type All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display
Video Format Type Instream, Outstream
Player Size  
Others Buying Type Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic
Country GEO of the monetised traffic
Device Type PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet
Error Code  
Error Code Translation  
Landing Page  
Video Events Creative View  
Start  
First Quartile  
Midpoint  
Third Quartile  
Complete  
Mute  
Unmute  
Pause  
Resume  
Rewind  
Full Screen  
Close  
Expand  
Collapse  
Skip  
CTR (%) Clicks/Impressions*100
VCR (%) Complete/Impressions*100
Metrics Revenue  
Impressions Impressions including House campaigns
Paid Impressions Impresssions excluding House campaigns
Clicks  
View Based Conversions Post View Conversions
Click Based Conversions Post Click Conversions
Noads  
Errors errors
Total Inventory Total Noads and Impressions
Fillrate (%) Paid Impressions/Total Inventory * 100
eCPM Revenue/Paid Impressions * 1000
RPM Revenue/Total Inventory * 1000
Ad requests

Available Metrics and dimensions

Description

  • Insights about incoming publisher traffic to Improve Digital
  • All integrations (tag types) included
  • Data granualities to placement, size, geo, app bundle, domain, bid URL and device
  • Maximum timeframe of previous 90 days available
  • All dimensions can be used as a filter
  • Data available from 0820 Central European Time (CET) the following day.

Metrics and Dimensions

Type Name Description
Time Date  
Publisher Publisher ID  
Inventory Site ID  
Site Name  
Site Type  
Placement ID  
Placement Name  
Size  
Others Country GEO
Bid URL  
Bundle Value  
Referer Domain  
Tag Type ad, adi, adj, nadi, nadj, adv, advast, adm, hb, add, hbs, pbs, ebda, supplier
Device Type PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet
Metrics Adrequests  
Fillrate

Available Metrics and dimensions

Description

  • High-level insights about request and impression volumes.
  • All integrations (tag types) included
  • Data granualities to placement, size, geo, app bundle, domain, bid URL and device
  • Maximum timeframe of previous 30 days available
  • All dimensions can be used as a filter

Metrics and Dimensions

Type Name Description
Time Day  
  Month  
  Week  
  Year  
Inventory Bid URL Domain  
  Bundle Value  
  Device Type  
  Placement ID  
  Placement Name  
  Site ID  
  Site Name  
  Site Type  
  Tag Type  
Other Country  
Metrics Ad Requests  
  eCPM  
  Fillrate %  
  Impressions  
  Revenue  
Subpublisher

Available Metrics and dimensions

Description

  • Insights into monetisation of subpublishers.
  • All integrations (tag types) included
  • Maximum timeframe of previous 30 days available
  • Data available from 0800 Central European Time (CET) the following day.

Metrics and Dimensions

Type Name Description
Time Day  
  Month  
  Week  
  Year  
Publisher Subpublisher  
  Subpublisher name  
Operation Buying Type RTB, Deal ID or Classic
  Campaign ID  
  Campaign Name  
  Campaign Owner  
  Campaign Type  
  Line Item ID  
  Line Item Name  
  Line Item Type  
Demand
Advertiser ID
As created in publisher account
 
Advertiser Name
As created in publisher account
  RTB Advertiser ID Sent in bid DSP bid response
  RTB Advertiser Name Sent in bid DSP bid response
  Buyer ID Sent in bid DSP bid response
  Buyer Name Mapped by the platform
  Buying Entity DSP of RTB or deal ID
  Technical Provider ID A specific DSP endpoint
  Technical Provider Name A specific DSP endpoint
Inventory Placement ID  
  Placement Name  
  Placement Type  
  Site ID  
  Site Name  
  Site Type  
  Size  
  Zone ID  
  Zone Name  
Metrics eCPM  
  Paid Impressions  
  Revenue  

 

Creating a new report

  1. Click Report Requests  then Request a Report
  2. If you want to save the report to run again manually later, or to be scheduled, enter a name for the report
  3. Select a currency in case revenue and eCPM metrics to be included, otherwise the default is USD.
  4. Choose a report type (see the list above) and the format of CSV or Excel. All reports are in a zip file to reduce filesize when downloading.
  5. Select a date range - note that some reports have a maximum lifetime so the timeframe greater than the maximum will be ignored.
  6. If needed, receive scheduled report by email by selecting a frequency, running period and entering one or more email addresses. This will send an email with an attachment and a download link. Reports can be scheduled for other users and reports can be re-run, adjusted, using this console.
  7. Build the columns by adding dimensions and metrics. Click and drag the column headers to re-order. Filters can be added below for some dimensions and metrics.
  8. Then create the report:
    1. Preview Report: this creates a preview of the first 500 rows on the screen
    2. Generate Report: this runs the full report and provides a download link when ready
    3. Save this Request: click to save the report with or without preview or generating. This option is available is there was a name entered in the first step.

 

assessment-black-18dp.svg Reports

Reports currently being generated: view reports which have been created and are being processed.

Finished reports: reports that have finished generating are shown here to download

 

timeline-black-18dp.svg Real Time Monitor

Overview of publisher performance by inventory, buyer and campaign. View real-time data of the last 24 hours performance of programmatic and managed campaigns and publisher inventory.

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