Contents
About
Features
Home
Report Request
Report Types
Creating a new report
Reports
Real Time Monitor
About
360 Reports is a reporting platform providing insights into the performance of inventory and campaigns for publishers on Improve Digital. It is accessed using Improve Digital account credentials.
Features
Home
Saved requests: View report templates which are saved for reuse or scheduled to be run later
Recent reports: View recently run reports
Report Request
Request a Report: Create new reports based on the templates below.
Saved requests: View report templates which are saved for reuse or scheduled to be run later
Report Types
When creating a new report, the following Report Types are available. This determines which dimensions and metrics are available to include in the report, and the timeframe of data available.
Monetisation
Description
- Data about all Monetised Traffic up to the lowest granularities: placement, size, device, geo.
- Yield Insights include data for placement, buying type, campaign, line item, device, video format, platform, site types.
- Not including RTB Buyer and RTB Advertiser - use Programmatic, Deals, Analysis or Video reports for this.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0700 Central European Time (CET) the following day
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Week | ||
Month | ||
Year | ||
Publisher | Account Manager ID | Improve Account Manager |
Account Manager Name | Improve Account Manager | |
Operation | Campaign ID | |
Campaign Name | ||
Campaign Type | House, Improve, Marketing, Publisher, System Default | |
Campaign Start Date | ||
Campaign End Date | ||
Campaign Budget | ||
Campaign Reference Number | ||
Line Item ID | ||
Line Item Name | ||
Line Item Type | Standard, Preferred, Premium, Exclusive | |
Line Item Start Date | ||
Line Item End Date | ||
Line Item Budget | ||
Line Item Budget Type | Daily or Lifetime | |
Line Item Reference Number | ||
Creative Creation Date | ||
Creative ID | ||
Creative Name | ||
Creative Size | ||
Creative Size ID | ||
Creative Type | Third Party Tag, Image (PNG, GIF, JPG), Flash (SWF), Text, Html5, VAST | |
Sales Contact | ||
Frequency Cap | ||
Impression Cap | ||
Delivery Schedule | ||
Pricing Model | Rev Share, CPA, CPC, CPM | |
Demand | Agency ID | |
Agency Name | ||
Agency Contact | ||
Agency Discount (%) | ||
Advertiser ID | Classic Advertiser, not RTB Advertiser | |
Advertiser Name | Classic Advertiser, not RTB Advertiser | |
Demand Partner ID | Buying Entities | |
Demand Partner Name | Buying Entities | |
Demand Partner Office ID | Buying Entities Office | |
Demand Partner Office Name | Buying Entities Office | |
Demand Partner Type | Ad Network/Agency Trading Desk/DSP/Exchange/Publisher Network/Trading Desk | |
Inventory | Zone ID | |
Zone Name | ||
Site ID | ||
Site Name | ||
Site Type | ||
Placement ID | ||
Placement Name | ||
Placement Identifier | ||
Placement Reference Number | ||
Placement Size | ||
Placement Size ID | ||
Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
Category ID | ||
Category Name | ||
Reporting Channel ID | ||
Reporting Channel Name | ||
Video Format Type | Instream, Outstream | |
Others | Auction | |
Billing Option | Improve, Publisher | |
Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic | |
Defaults | ||
Country | GEO of the monetised traffic | |
Device Name | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
Metrics | Click Based Conversions | |
Click Rate (%) | = Clicks/Impressions*100 | |
Clicks | ||
Conversion Rate (%) | = Total Conversions/Clicks | |
Default Impressions | ||
Paid Impressions | ||
Revenue | ||
Total Conversions | = Click Based Conversions + View Based Conversions | |
Total Impressions | ||
View Based Conversions | ||
eCPC | = Revenue/Clicks | |
eCPM | = Revenue/Paid Impressions *1000 |
Programmatic
Description
- Data about all traffic monetised programatically: Open RTB, Deal ID, Universal Deal, Always on Deal.
- Lowest dimension granularity including placement, size and geo.
- Insights about demand: RTB buyers, RTB advertisers.
- Some bid insights including: Average Bid, Average Won bid, Average Paid Bid
- Include data about placement, buying type, campaign, line item, platform and site.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0400 Central European Time (CET) the following day
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Week | ||
Month | ||
Year | ||
Publisher | Publisher ID | |
Publisher Name | ||
Operation | Campaign ID | |
Campaign Name | ||
Campaign Type | House, Improve, Marketing, Publisher, System Default | |
Line Item ID | ||
Line Item Name | ||
Line Item Type | Standard, Preferred, Premium, Exclusive | |
Line Item Start Date | ||
Line Item End Date | ||
Creative Size | ||
Creative Size ID | ||
Delivery Schedule | ||
Buying Type | ||
Demand | Technical Provider ID | |
Technical Provider Name | ||
Demand Partner ID | Buying Entities | |
Demand Partner Name | Buying Entities | |
Demand Partner Office ID | Buying Entities Office | |
Demand Partner Office Name | Buying Entities Office | |
External Buyer ID | ||
External Buyer Name | ||
RTB Advertiser Name | ||
RTB Category | ||
Inventory | Zone ID | |
Zone Name | ||
Site ID | ||
Site Name | ||
Site Type | ||
Placement ID | ||
Placement Name | ||
Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
Country | GEO of the monetised traffic | |
Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
Metrics | Average Bid CPM | |
Average Won CPM | ||
Highest Bid | ||
Lost Bids | = Total Bids = Won Bids | |
Lowest Bid | ||
Revenue | ||
Total Bids | Total Valid Bids | |
Win Rate | = Won Bids/Total Bids | |
Won Bids | = Paid Impressions | |
eCPM | = Revenue/Paid Impressions *1000 |
Deals
Description
- Deal ID performance and bid insights (requests, responses, why bids are rejected)
- Including Technical Provider, buyer and GEO
- Include data about placement/buying/campaign/line item/device/video format/platform/site types
- Maximum of previous 30 days data available
- All dimensions can be used as a filter
- Data available from 0830 Central European Time (CET) the following day
Metrics and Dimensions
Type | Name | Description |
Time | Date | |
Publisher | Publisher ID | |
Publisher Name | ||
Subpublisher | ||
Subpublisher ID | ||
Operation | Deal Budget | |
Deal End Time | ||
Deal ID | ||
Deal Name | ||
Deal Start Time | ||
Deal Status | ||
Deal Type | Standard, Preferred, Premium | |
Sales Contact | ||
Demand | Technical Provider ID | |
Technical Provider Name | ||
Demand Partner Office ID | Buying Entities Office | |
Demand Partner Office Name | Buying Entities Office | |
Others | Country | GEO |
Metrics - Response Types | Below The Floor | |
Blacklisted | ||
Incomplete Response | ||
Inner Competition | ||
No bid | ||
Technical Error | ||
Unknown Type | ||
Valid | ||
Other Metrics | Bid Requests | |
Bid Responses | ||
Paid Impressions | ||
Revenue | ||
eCPM | = Revenue/Paid Impressions *1000 |
Analysis
Description
- A combination of Monetisation and Programmatic reports
- Insights about operation, inventory and demand at buyer and RTB advertiser level
- Maximum timeframe of previous 2 months
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day
- Note:
- Numbers for Classic and Universal Classic buying types are the same as in Monetisation report
- Numbers for Programmatic buying types (RTB, Deal ID, Universal Deal, Always on Deal) are the same as in Programmatic report
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Week | ||
Month | ||
Year | ||
Publisher | Publisher ID | |
Publisher Name | ||
Subpublisher | ||
Subpublisher ID | ||
Operation | Campaign ID | |
Campaign Name | ||
Campaign Owner | ||
Campaign Type | House, Improve, Marketing, Publisher, System Default | |
Line Item ID | ||
Line Item Name | ||
Line Item Type | Standard, Preferred, Premium, Exclusive | |
Line Item Start Date | ||
Line Item End Date | ||
Line Item Budget | ||
Line Item Budget Type | Daily or Lifetime | |
Creative ID | ||
Creative Name | ||
Sales Contact | ||
Guaranteed | ||
Demand | Advertiser ID | Classic Advertiser, not RTB Advertiser |
Advertiser Name | Classic Advertiser, not RTB Advertiser | |
RTB Advertiser ID | ||
RTB Advertiser Name | ||
Technical Provider ID | ||
Technical Provider Name | ||
Buyer ID | ||
Buyer Name | ||
Buyer Type | Campaign Owner Group Type | |
Buying Entity | Campaign Owner Group Name | |
Inventory | Zone ID | |
Zone Name | ||
Site ID | ||
Site Name | ||
Site Type | ||
Site URL | ||
Placement ID | ||
Placement Name | ||
Size | ||
Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
Video Format Type | Instream, Outstream | |
Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
Country | GEO of the monetised traffic | |
Metrics | Clicks | |
Default Impressions | ||
Failbacks | ||
Impressions | Impressions including House campaigns | |
No Ads | ||
Paid Impressions | Impresssions excluding House campaigns | |
Post Click Conversions | ||
Post View Conversions | ||
Revenue | ||
Valid Bids | ||
eCPC | = Revenue/Clicks | |
eCPM | = Revenue/Paid Impressions *1000 |
Available Metrics and dimensions
Description
- Complete analysis of video performance including key KPIs: video events, conversions, clicks, noads and errors.
- Insights to the lowest granularities of buyer, placement and creative.
- Lifetime data available
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Week | ||
Month | ||
Year | ||
Publisher | Publisher ID | |
Operation | Campaign ID | |
Campaign Name | ||
Campaign Type | House, Improve, Marketing, Publisher, System Default | |
Line Item ID | ||
Line Item Name | ||
Line Item Type | Standard, Preferred, Premium, Exclusive | |
Creative ID | ||
Creative Name | ||
Demand | RTB Advertiser ID | |
RTB Advertiser Name | ||
Technical Provider ID | ||
Technical Provider Name | ||
Seat ID | Buyer ID | |
Seat Name | Buyer Name | |
Inventory | Zone ID | |
Zone Name | ||
Site ID | ||
Site Name | ||
Placement ID | ||
Placement Name | ||
Size | ||
Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
Video Format Type | Instream, Outstream | |
Player Size | ||
Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
Country | GEO of the monetised traffic | |
Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
Error Code | ||
Error Code Translation | ||
Landing Page | ||
Video Events | Creative View | |
Start | ||
First Quartile | ||
Midpoint | ||
Third Quartile | ||
Complete | ||
Mute | ||
Unmute | ||
Pause | ||
Resume | ||
Rewind | ||
Full Screen | ||
Close | ||
Expand | ||
Collapse | ||
Skip | ||
CTR (%) | Clicks/Impressions*100 | |
VCR (%) | Complete/Impressions*100 | |
Metrics | Revenue | |
Impressions | Impressions including House campaigns | |
Paid Impressions | Impresssions excluding House campaigns | |
Clicks | ||
View Based Conversions | Post View Conversions | |
Click Based Conversions | Post Click Conversions | |
Noads | ||
Errors | errors | |
Total Inventory | Total Noads and Impressions | |
Fillrate (%) | Paid Impressions/Total Inventory * 100 | |
eCPM | Revenue/Paid Impressions * 1000 | |
RPM | Revenue/Total Inventory * 1000 |
Available Metrics and dimensions
Description
- Insights about incoming publisher traffic to Improve Digital
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 90 days available
- All dimensions can be used as a filter
- Data available from 0820 Central European Time (CET) the following day.
Metrics and Dimensions
Type | Name | Description |
Time | Date | |
Publisher | Publisher ID | |
Inventory | Site ID | |
Site Name | ||
Site Type | ||
Placement ID | ||
Placement Name | ||
Size | ||
Others | Country | GEO |
Bid URL | ||
Bundle Value | ||
Referer Domain | ||
Tag Type | ad, adi, adj, nadi, nadj, adv, advast, adm, hb, add, hbs, pbs, ebda, supplier | |
Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
Metrics | Adrequests |
Available Metrics and dimensions
Description
- High-level insights about request and impression volumes.
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 30 days available
- All dimensions can be used as a filter
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Month | ||
Week | ||
Year | ||
Inventory | Bid URL Domain | |
Bundle Value | ||
Device Type | ||
Placement ID | ||
Placement Name | ||
Site ID | ||
Site Name | ||
Site Type | ||
Tag Type | ||
Other | Country | |
Metrics | Ad Requests | |
eCPM | ||
Fillrate % | ||
Impressions | ||
Revenue |
Available Metrics and dimensions
Description
- Insights into monetisation of subpublishers.
- All integrations (tag types) included
- Maximum timeframe of previous 30 days available
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
Type | Name | Description |
Time | Day | |
Month | ||
Week | ||
Year | ||
Publisher | Subpublisher | |
Subpublisher name | ||
Operation | Buying Type | RTB, Deal ID or Classic |
Campaign ID | ||
Campaign Name | ||
Campaign Owner | ||
Campaign Type | ||
Line Item ID | ||
Line Item Name | ||
Line Item Type | ||
Demand |
Advertiser ID
|
As created in publisher account |
Advertiser Name
|
As created in publisher account | |
RTB Advertiser ID | Sent in bid DSP bid response | |
RTB Advertiser Name | Sent in bid DSP bid response | |
Buyer ID | Sent in bid DSP bid response | |
Buyer Name | Mapped by the platform | |
Buying Entity | DSP of RTB or deal ID | |
Technical Provider ID | A specific DSP endpoint | |
Technical Provider Name | A specific DSP endpoint | |
Inventory | Placement ID | |
Placement Name | ||
Placement Type | ||
Site ID | ||
Site Name | ||
Site Type | ||
Size | ||
Zone ID | ||
Zone Name | ||
Metrics | eCPM | |
Paid Impressions | ||
Revenue |
Creating a new report
- Click Report Requests then Request a Report
- If you want to save the report to run again manually later, or to be scheduled, enter a name for the report
- Select a currency in case revenue and eCPM metrics to be included, otherwise the default is USD.
- Choose a report type (see the list above) and the format of CSV or Excel. All reports are in a zip file to reduce filesize when downloading.
- Select a date range - note that some reports have a maximum lifetime so the timeframe greater than the maximum will be ignored.
- If needed, receive scheduled report by email by selecting a frequency, running period and entering one or more email addresses. This will send an email with an attachment and a download link. Reports can be scheduled for other users and reports can be re-run, adjusted, using this console.
- Build the columns by adding dimensions and metrics. Click and drag the column headers to re-order. Filters can be added below for some dimensions and metrics.
- Then create the report:
- Preview Report: this creates a preview of the first 500 rows on the screen
- Generate Report: this runs the full report and provides a download link when ready
- Save this Request: click to save the report with or without preview or generating. This option is available is there was a name entered in the first step.
Reports
Reports currently being generated: view reports which have been created and are being processed.
Finished reports: reports that have finished generating are shown here to download
Real Time Monitor
Overview of publisher performance by inventory, buyer and campaign. View real-time data of the last 24 hours performance of programmatic and managed campaigns and publisher inventory.