Contents
About
Features
Home
Report Request
Report Types
Creating a new report
Reports
Real Time Monitor
About
360 Reports is a reporting platform providing insights into the performance of inventory and campaigns for publishers on Improve Digital. It is accessed using Improve Digital account credentials.
Features
Home
Saved requests: View report templates which are saved for reuse or scheduled to be run later
Recent reports: View recently run reports
Report Request
Request a Report: Create new reports based on the templates below.
Saved requests: View report templates which are saved for reuse or scheduled to be run later
Report Types
When creating a new report, the following Report Types are available. This determines which dimensions and metrics are available to include in the report, and the timeframe of data available.
Monetisation
Monetisation
Description
- Data about all Monetised Traffic up to the lowest granularities: placement, size, device, geo.
- Yield Insights include data for placement, buying type, campaign, line item, device, video format, platform, site types.
- Not including RTB Buyer and RTB Advertiser - use Programmatic, Deals, Analysis or Video reports for this.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0700 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Account Manager ID | Improve Account Manager |
| Account Manager Name | Improve Account Manager | |
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Campaign Start Date | ||
| Campaign End Date | ||
| Campaign Budget | ||
| Campaign Reference Number | ||
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Line Item Budget | ||
| Line Item Budget Type | Daily or Lifetime | |
| Line Item Reference Number | ||
| Creative Creation Date | ||
| Creative ID | ||
| Creative Name | ||
| Creative Size | ||
| Creative Size ID | ||
| Creative Type | Third Party Tag, Image (PNG, GIF, JPG), Flash (SWF), Text, Html5, VAST | |
| Sales Contact | ||
| Frequency Cap | ||
| Impression Cap | ||
| Delivery Schedule | ||
| Pricing Model | Rev Share, CPA, CPC, CPM | |
| Demand | Agency ID | |
| Agency Name | ||
| Agency Contact | ||
| Agency Discount (%) | ||
| Advertiser ID | Classic Advertiser, not RTB Advertiser | |
| Advertiser Name | Classic Advertiser, not RTB Advertiser | |
| Demand Partner ID | Buying Entities | |
| Demand Partner Name | Buying Entities | |
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| Demand Partner Type | Ad Network/Agency Trading Desk/DSP/Exchange/Publisher Network/Trading Desk | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Placement Identifier | ||
| Placement Reference Number | ||
| Placement Size | ||
| Placement Size ID | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Category ID | ||
| Category Name | ||
| Reporting Channel ID | ||
| Reporting Channel Name | ||
| Video Format Type | Instream, Outstream | |
| Others | Auction | |
| Billing Option | Improve, Publisher | |
| Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic | |
| Defaults | ||
| Country | GEO of the monetised traffic | |
| Device Name | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
| Metrics | Click Based Conversions | |
| Click Rate (%) | = Clicks/Impressions*100 | |
| Clicks | ||
| Conversion Rate (%) | = Total Conversions/Clicks | |
| Default Impressions | ||
| Paid Impressions | ||
| Revenue | ||
| Total Conversions | = Click Based Conversions + View Based Conversions | |
| Total Impressions | ||
| View Based Conversions | ||
| eCPC | = Revenue/Clicks | |
| eCPM | = Revenue/Paid Impressions *1000 |
Programmatic
Programmatic
Description
- Data about all traffic monetised programatically: Open RTB, Deal ID, Universal Deal, Always on Deal.
- Lowest dimension granularity including placement, size and geo.
- Insights about demand: RTB buyers, RTB advertisers.
- Some bid insights including: Average Bid, Average Won bid, Average Paid Bid
- Include data about placement, buying type, campaign, line item, platform and site.
- Lifetime data available
- All dimensions can be used as a filter
- Today's data is available from 0400 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Publisher Name | ||
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Creative Size | ||
| Creative Size ID | ||
| Delivery Schedule | ||
| Buying Type | ||
| Demand | Technical Provider ID | |
| Technical Provider Name | ||
| Demand Partner ID | Buying Entities | |
| Demand Partner Name | Buying Entities | |
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| External Buyer ID | ||
| External Buyer Name | ||
| RTB Advertiser Name | ||
| RTB Category | ||
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Platform Type | Prebid Server, Exchange Bidding, Header Bidding, Unknown, Mobile, Server To Server, Web, Video, Supplier | |
| Metrics | Average Bid CPM | |
| Average Won CPM | ||
| Highest Bid | ||
| Lost Bids | = Total Bids = Won Bids | |
| Lowest Bid | ||
| Revenue | ||
| Total Bids | Total Valid Bids | |
| Win Rate | = Won Bids/Total Bids | |
| Won Bids | = Paid Impressions | |
| eCPM | = Revenue/Paid Impressions *1000 |
Deals
Deals
Description
- Deal ID performance and bid insights (requests, responses, why bids are rejected)
- Including Technical Provider, buyer and GEO
- Include data about placement/buying/campaign/line item/device/video format/platform/site types
- Maximum of previous 30 days data available
- All dimensions can be used as a filter
- Data available from 0830 Central European Time (CET) the following day
Metrics and Dimensions
| Type | Name | Description |
| Time | Date | |
| Publisher | Publisher ID | |
| Publisher Name | ||
| Subpublisher | ||
| Subpublisher ID | ||
| Operation | Deal Budget | |
| Deal End Time | ||
| Deal ID | ||
| Deal Name | ||
| Deal Start Time | ||
| Deal Status | ||
| Deal Type | Standard, Preferred, Premium | |
| Sales Contact | ||
| Demand | Technical Provider ID | |
| Technical Provider Name | ||
| Demand Partner Office ID | Buying Entities Office | |
| Demand Partner Office Name | Buying Entities Office | |
| Others | Country | GEO |
| Metrics - Response Types | Below The Floor | |
| Blacklisted | ||
| Incomplete Response | ||
| Inner Competition | ||
| No bid | ||
| Technical Error | ||
| Unknown Type | ||
| Valid | ||
| Other Metrics | Bid Requests | |
| Bid Responses | ||
| Paid Impressions | ||
| Revenue | ||
| eCPM | = Revenue/Paid Impressions *1000 |
Analysis
Analysis
Description
- A combination of Monetisation and Programmatic reports
- Insights about operation, inventory and demand at buyer and RTB advertiser level
- Maximum timeframe of previous 2 months
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day
- Note:
- Numbers for Classic and Universal Classic buying types are the same as in Monetisation report
- Numbers for Programmatic buying types (RTB, Deal ID, Universal Deal, Always on Deal) are the same as in Programmatic report
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Publisher Name | ||
| Subpublisher | ||
| Subpublisher ID | ||
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Owner | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Line Item Start Date | ||
| Line Item End Date | ||
| Line Item Budget | ||
| Line Item Budget Type | Daily or Lifetime | |
| Creative ID | ||
| Creative Name | ||
| Sales Contact | ||
| Guaranteed | ||
| Demand | Advertiser ID | Classic Advertiser, not RTB Advertiser |
| Advertiser Name | Classic Advertiser, not RTB Advertiser | |
| RTB Advertiser ID | ||
| RTB Advertiser Name | ||
| Technical Provider ID | ||
| Technical Provider Name | ||
| Buyer ID | ||
| Buyer Name | ||
| Buyer Type | Campaign Owner Group Type | |
| Buying Entity | Campaign Owner Group Name | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Site URL | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Video Format Type | Instream, Outstream | |
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Metrics | Clicks | |
| Default Impressions | ||
| Failbacks | ||
| Impressions | Impressions including House campaigns | |
| No Ads | ||
| Paid Impressions | Impresssions excluding House campaigns | |
| Post Click Conversions | ||
| Post View Conversions | ||
| Revenue | ||
| Valid Bids | ||
| eCPC | = Revenue/Clicks | |
| eCPM | = Revenue/Paid Impressions *1000 |
Video
Available Metrics and dimensions
Description
- Complete analysis of video performance including key KPIs: video events, conversions, clicks, noads and errors.
- Insights to the lowest granularities of buyer, placement and creative.
- Lifetime data available
- All dimensions can be used as a filter
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Week | ||
| Month | ||
| Year | ||
| Publisher | Publisher ID | |
| Operation | Campaign ID | |
| Campaign Name | ||
| Campaign Type | House, Improve, Marketing, Publisher, System Default | |
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | Standard, Preferred, Premium, Exclusive | |
| Creative ID | ||
| Creative Name | ||
| Demand | RTB Advertiser ID | |
| RTB Advertiser Name | ||
| Technical Provider ID | ||
| Technical Provider Name | ||
| Seat ID | Buyer ID | |
| Seat Name | Buyer Name | |
| Inventory | Zone ID | |
| Zone Name | ||
| Site ID | ||
| Site Name | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Placement Type | All Video, Text in Video, Text, Native, Display, Mobile In-App, Text + Display | |
| Video Format Type | Instream, Outstream | |
| Player Size | ||
| Others | Buying Type | Classic, RTB, Dealid, Universal Deal, Always on Deal, Universal Classic |
| Country | GEO of the monetised traffic | |
| Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Error Code | ||
| Error Code Translation | ||
| Landing Page | ||
| Video Events | Creative View | |
| Start | ||
| First Quartile | ||
| Midpoint | ||
| Third Quartile | ||
| Complete | ||
| Mute | ||
| Unmute | ||
| Pause | ||
| Resume | ||
| Rewind | ||
| Full Screen | ||
| Close | ||
| Expand | ||
| Collapse | ||
| Skip | ||
| CTR (%) | Clicks/Impressions*100 | |
| VCR (%) | Complete/Impressions*100 | |
| Metrics | Revenue | |
| Impressions | Impressions including House campaigns | |
| Paid Impressions | Impresssions excluding House campaigns | |
| Clicks | ||
| View Based Conversions | Post View Conversions | |
| Click Based Conversions | Post Click Conversions | |
| Noads | ||
| Errors | errors | |
| Total Inventory | Total Noads and Impressions | |
| Fillrate (%) | Paid Impressions/Total Inventory * 100 | |
| eCPM | Revenue/Paid Impressions * 1000 | |
| RPM | Revenue/Total Inventory * 1000 |
Ad requests
Available Metrics and dimensions
Description
- Insights about incoming publisher traffic to Improve Digital
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 90 days available
- All dimensions can be used as a filter
- Data available from 0820 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Date | |
| Publisher | Publisher ID | |
| Inventory | Site ID | |
| Site Name | ||
| Site Type | ||
| Placement ID | ||
| Placement Name | ||
| Size | ||
| Others | Country | GEO |
| Bid URL | ||
| Bundle Value | ||
| Referer Domain | ||
| Tag Type | ad, adi, adj, nadi, nadj, adv, advast, adm, hb, add, hbs, pbs, ebda, supplier | |
| Device Type | PC, Phone, Tablet, Mediacenter, Connected tv, Connected device, Set top box, Mobile Tablet | |
| Metrics | Adrequests |
Fillrate
Available Metrics and dimensions
Description
- High-level insights about request and impression volumes.
- All integrations (tag types) included
- Data granualities to placement, size, geo, app bundle, domain, bid URL and device
- Maximum timeframe of previous 30 days available
- All dimensions can be used as a filter
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Month | ||
| Week | ||
| Year | ||
| Inventory | Bid URL Domain | |
| Bundle Value | ||
| Device Type | ||
| Placement ID | ||
| Placement Name | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Tag Type | ||
| Other | Country | |
| Metrics | Ad Requests | |
| eCPM | ||
| Fillrate % | ||
| Impressions | ||
| Revenue |
Subpublisher
Available Metrics and dimensions
Description
- Insights into monetisation of subpublishers.
- All integrations (tag types) included
- Maximum timeframe of previous 30 days available
- Data available from 0800 Central European Time (CET) the following day.
Metrics and Dimensions
| Type | Name | Description |
| Time | Day | |
| Month | ||
| Week | ||
| Year | ||
| Publisher | Subpublisher | |
| Subpublisher name | ||
| Operation | Buying Type | RTB, Deal ID or Classic |
| Campaign ID | ||
| Campaign Name | ||
| Campaign Owner | ||
| Campaign Type | ||
| Line Item ID | ||
| Line Item Name | ||
| Line Item Type | ||
| Demand |
Advertiser ID
|
As created in publisher account |
|
Advertiser Name
|
As created in publisher account | |
| RTB Advertiser ID | Sent in bid DSP bid response | |
| RTB Advertiser Name | Sent in bid DSP bid response | |
| Buyer ID | Sent in bid DSP bid response | |
| Buyer Name | Mapped by the platform | |
| Buying Entity | DSP of RTB or deal ID | |
| Technical Provider ID | A specific DSP endpoint | |
| Technical Provider Name | A specific DSP endpoint | |
| Inventory | Placement ID | |
| Placement Name | ||
| Placement Type | ||
| Site ID | ||
| Site Name | ||
| Site Type | ||
| Size | ||
| Zone ID | ||
| Zone Name | ||
| Metrics | eCPM | |
| Paid Impressions | ||
| Revenue |
Creating a new report
- Click Report Requests then Request a Report
- If you want to save the report to run again manually later, or to be scheduled, enter a name for the report
- Select a currency in case revenue and eCPM metrics to be included, otherwise the default is USD.
- Choose a report type (see the list above) and the format of CSV or Excel. All reports are in a zip file to reduce filesize when downloading.
- Select a date range - note that some reports have a maximum lifetime so the timeframe greater than the maximum will be ignored.
- If needed, receive scheduled report by email by selecting a frequency, running period and entering one or more email addresses. This will send an email with an attachment and a download link. Reports can be scheduled for other users and reports can be re-run, adjusted, using this console.
- Build the columns by adding dimensions and metrics. Click and drag the column headers to re-order. Filters can be added below for some dimensions and metrics.
- Then create the report:
- Preview Report: this creates a preview of the first 500 rows on the screen
- Generate Report: this runs the full report and provides a download link when ready
- Save this Request: click to save the report with or without preview or generating. This option is available is there was a name entered in the first step.
Reports
Reports currently being generated: view reports which have been created and are being processed.
Finished reports: reports that have finished generating are shown here to download
Real Time Monitor
Overview of publisher performance by inventory, buyer and campaign. View real-time data of the last 24 hours performance of programmatic and managed campaigns and publisher inventory.