There are two simple steps to buy Improve Digital deal ID inventory with DV360:
- Setup the Improve Digital deal ID in the DV360 My Inventory
- Create the Campaign
- Create then Insertion Order
- Create Line Item
Before these steps there should be approved creatives in the DV360 advertiser account.
- Ensure Improve Digital exchange is enable in DV360. Read more info from Google Help here.
- Settings>basic details
- Scroll to Exchanges
- Tick Improve Digital
- Connect you deal ID from Improve Digital to a campaign. Read more info from Google Help here.
- Go to My Inventory
- Click New
- Choose Non Guaranteed Inventory
- Enter the Improve Digital deal ID
- Select Improve Digital from the list of Exchanges
- Complete campaign info and save
- Connect inventory to a new or existing campaign, insertion order and line item.
Working with DV360
Based on our information from DV360, the following points should be considered when monitoring delivery and performance of campaigns:
- Troubleshooting and reporting data in DV360 is not considered to be correct until 24 hours past the date and time of the delivery. As a result it is possible in DV360 to see messages such as "This line item hasn't spent anything today or yesterday" whereas in fact the line item is delivering.
- When there are new, or changes to, DV360 campaigns, insertion orders or line items it can take DV360 up to 24 hours for changes to take effect.
- Dv360 requires high volumes of requests in order to correctly show information in the line item troubleshooter - line items that did not have more than 200k valid queries within the last 7 days will not show data.
- As campaigns use DV360 real time bidding, competition on an Improve Digital placement in DV360 and in Improve Digital can impact the performance of DV360 line items.
- Recently activated line items (e.g. line items activated the day before) will not show data in the troubleshooter
- Line items with parent insertion orders that was paused within the last 7 days will not show data.
- DV360 troubleshooter shows the message "The user has not agreed to share their cookies with one of the creative's third-party domains", and a vendor name.
In this case, likely the vendor identified in the troubleshooter is not a vendor on the TCF vendor list. In this case Google is relying on the consent passed in the Google Additional Consent Mode. If Improve Digital receives this in the ad request it is passed to DV360 in the bid request. However many publishers and CMPs either do not, or are not configured, to support this. The best solution is to remove non-TCF vendors from the creatives booked in DV360.
- Does DV360 buy inventory that does have ads/app-ads.txt or sellers.json and supplychain?
If the inventory is from a reseller, DV360 now only buys if the reseller is sending a valid supplychain object and has a sellers.json file. In addition there are validation of publisher ads/app-ads.txt files - see more information here. If the publisher has ads/app-ads.txt and the reseller or Improve Digital is not listed, DV360 will not bid.
DV360 Affinity Audiences
Programmatic Buyers who use Affinity Audiences in their DV360 Campaigns, will be unable use them across our inventory, as Affinity Audiences only work across Google managed Adx Inventory.
Affinity, Custom Affinity, and In-Market audience targeting are all Google's proprietary products and only work with AdX inventory, therefore they are not compatible. If you use this targeting, it may prevent delivery altogether, however we can accept 1st and 3rd party cookie based targeting.
- Google active view viewability targeting is not compatible with any native supply, it can limit and even stop the delivery of your campaign.
- Affinity, custom affinity, and in-market audience targeting are all Google's proprietary products and only work with AdX inventory, therefore they are not compatible. If you use this targeting, it may prevent delivery altogether, however we can accept 1st and 3rd party cookie based targeting.
- Frequency cap - When enabled, this only delivers to cookied users, so you may limit your audience reach (excludes Safari users, in-app users, cookie opt outs, etc… ) If you experience scale issue, loosening the FC will not necessarily help, as the issue is not related to frequency rather than identifying cookied users. We strongly suggest not to use frequency capping.
- Google Content and Brand Safety Filters are Google proprietary products and might have limited scale with non-AdX inventory. If you must use pre-bid filter consider using 3rd party vendor such as IAS or DV filters.
- Language Targeting is a Google proprietary product and might have limited reach with non-AdX inventory and cause scale issue.