Google's DoubleClick For Publishers providers the Ad Technology Provider Control feature to manage a publisher's partners, which are setup in orders. If a publisher is using DFP as an ad server, in order to continue running Improve Digital tags on European traffic, it is essential to be specified as a provider in this console.
To setup Improve Digital in DFP
To enable Improve Digital, the following steps should be taken:
- sign in to DFP
- click Admin and then EU user consent - the 'EU user consent' page appears
scroll to 'Select ad technology providers'
- under 'Custom set of ad technology providers' click Select Providers
- find Improve Digital and check the box
- click Done - the provider list closes
- click Save
Full DFP documentation on GDPR and partner management is available here: https://support.google.com/dfp_premium/answer/7673898
For more information about GDPR please contact your account team.